Have you ever craved the convenience of a delivery meal but was concerned about its freshness?
Today, I tried Munchery, a San Francisco based on-demand food service that delivers professionally prepared meals to homes. It offers customers the option of ordering a ready-to-cook kit which contains pre-measured ingredients along with cooking instructions (Munchery also offers the option of pre-cooked meals).
The idea of delivering ready-to-make meals, as opposed to ready-to-eat meals, is quite refreshing. When a meal is not cooked yet, the freshness of the ingredients can be best preserved. Meanwhile, consumers get a chance to make sure that their meals come from fresh and healthy ingredients. In other words, the idea of delivering ready-to-make meals combines convenience and confidence for the consumers.
As we become increasingly aware of the health factors of food, we are witnessing an interesting development in the food delivery industry: food vendors compete to reinvent their meals with niche ideas aimed at adding health benefits—less calories, organic ingredients, and in Munchery’s case, ready-to-heat meals designed by professional chefs. This has prompted and will continue to prompt innovations for delivering fresher food in a more convenient and cost-effective way.
Convenience and quality aside, we’ll be excited to try the next food idea, because we humans, by nature, are always prone to new concepts.
Enjoy your eats and indulge your imaginations. Maybe one day, you can come up with your own munchy idea.